Friday, February 8, 2019
Charmin Toilet Paper Ad -- Advertisement, Ads, Advertising
Advertisements be one of many things that Americans cannot get away from. Every American sees an intermediate of 3,000 advertisements a day whether its on the television, radio, art object surfing the internet, or while driving around town. Advertisements try to get consumers to buy their productions by getting their attention. Most advertisements dont have anything to do with the product itself. Every company has a distinguishable way of getting the opens attention, entirely every advertisement has the same goal - to lot the product. Every advertisement tries to appeal to the sense of hearing by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to make recitation of the toilet musical composition because it is so soft. In this Charmin commercial, the author is the Charmin Company. The bears be apply as the speakers for Charmin. They be cute, lovable, and be appealing to most people. They were not incessantly in the Charmin commercials however. The first Charmin bear was introduced in 2001, and then the cubs the following year. They were a big hit with the public so the company continues to use them as the mascots/speakers for Charmin toilet paper. The bears are a big help in sell the product. The audience of the Charmin commercials is every human being that watches television. This product, toilet paper, is something that everyone, no consider where they live, needs to use in everyday life. It is a product that forget always be bought by people exclusively there are many different companies in the toilet paper industry. The main audience is for those that do not use Charmin already, but... ... author, or speaker does not use any facts or logic in the commercial. Every advertisement has different ways of getting the audiences attenti on. Advertisements mostly use the deuce-ace appeals, but different forms of showing them off. In this commercial ethos and pathos is apply to get to the consumers. Charmin is the greatest toilet paper and everybody should use it, that is the message they are trying to get across. It may be true to some people, but the overall population most likely does not use Charmin but another stag of toilet paper that is cheaper. I do not think that this commercial is that effective because I, along with many other people, just use whatever kind of toilet paper there is the brand does not matter. In other countries there are other brands that are said to be the number one brand of toilet paper it is different everywhere.
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