Business Policy and Strategic Management Essay Example | Topics and Well Written Essays - 500 words

Business Policy and Strategic heed - Essay ExampleIn customer perspective Starbucks strategy to retain market leadership is ostensible through operations such as brand extension to cater for different palates, setting up shops at diverse places e.g. hospitals, hotels and shopping centers to capture the customers preferred hangouts and so on. In internal perspectives we raise serve Starbucks improving its processes as it forever seeks to brew the perfect cup of coffee, plus investing in change magnitude coffee knowledge among its staff and customers alike. Innovation and learning perspective is at the core of Starbuck ever whimsical coffee blends that result in products such as the Starbuck VIA Ready Brew. Also we notice that Starbucks pursues a preeminence strategy unlike its big rivals McDonalds and Dunkin Donuts which are pursuing low cost leadership. Differentiation strategy can only be sustained through continuous innovation. Starbucks has taken several steps to increase its innovativeness and entrepreneurial capability.